F&M wrap

Thats it just handed in my final outcomes thanks to anybody who had a look. See you next season.......

F&M Booklet

As the final part of the project I have designed a companion booklet for the hamper. The booklet echoes the artisan style of the hamper and contains nutrional information on the products and bios of some of the farmers and producers fictionally used by F&M.

F&M POS

For my P.O.S display I have come up with a design for one of F&Ms famous display windows.

F&M Poster

My poster is based on the viewers point of view, it entices the viewer into the location and is designed to make them want to indulge in the mysteries of the hamper. Its a pretty simple layout but has some roots in vintage F&M designs.

F&M Identity Update.

As this project has developed I have decided to give a artisan tone of voice to the design. with this in mind I have come up with the idea that my hamper will be seasonal and it produce will be dictated as such. As a result I have updated the logo and colour schemes appropriately.

F&M Packaging.

The idea behind all my packaging is to create something very simple using recylcled materials which will attract my target audience. The logo will also be used as a opening mechanism enhancing the sense of mystery it already creates........

F&M Labels

Initial Idea
As part of the brief we were asked to design the packaging for three food products and one drink product for the hamper. In keeping with my theme I came up with some unusual but not too ridiculous options: Orange Crisps, Sweet Violet Biscuits, Dandelion Chocolate and Cucumber Soda. Believe it or not all of these products already exist.
Anyway in terms of the label designs I took some inspiration from the exciting world of vintage seed packets...Heres what I came up with