F&M Identity

A Theme within a Theme.

As I was saying in an earlier post I decided to choose the theme of Botanist for this project, however one of our first tasks was to develop a theme based within the theme.....pretty confusing when said aloud but not really. My initial ideas had a fairly letargic feel to them:  "Garden Party Hamper", "The Secret Garden Hamper" and "The Gardeners Hamper" were examples.

Then good old Edward Bawden popped up with some well timed inspiration. If you scroll down a few posts you'll see an illustration with the caption "invalid goods", I found this image during the research phase and these words sparked an idea to develop a hamper with really unusual products. All of a sudden "The Secret Garden Hamper" began to make much more sense. I decided to develop such a hamper and use a tagline along the lines of "Indulge in the Mysteries of the Secret Garden" 

Pretty good huh?

Identity

Option 1

Illustrated style logo.

I actually really like this one but just wasnt sure if it could work across the range of products we needed to develop. I think I might still use the layout for an illustration later in the project.

Rejected

 

Option 2
Badge Logo.
Contemporary vintage.... Based on the vintage style logos which have come back into fashion with the evolution of hipster culture.
Has the potential to work well across the range of products and its versatility would of allowed me to experimental with the packaging.
When it came down to it, it just didnt fit the F&M tone of voice.
Rejected

Option 3
Trellis Logo.
Developed from foliage style patterns and the idea of a gate opening into the "Secret Garden"........ Actually it kind of  just turned up without much thought and as a result of messing around with some shapes, but it works. Has an elegant tone of voice and is pretty unique in term of aesthetics.
Accepted